About us

Who We Are

Toy store since May 1, 1922, when Antonio and Notburga Sotriffer opened the first shop in the historic Purger House in Ortisei. Initially specializing in the production and export of wooden toys, after Antonio's untimely passing, their son Guido, an artist and sculptor, along with his wife Cristina Niederwieser, expanded the selection. Through valuable cultural exchanges with manufacturers from Austria, Germany, and Switzerland, they curated an exceptional assortment. Today, under the leadership of the fourth generation—Lucilla, Maddalena, and Elias Fabbris—we proudly continue this tradition, bringing joy and satisfaction to customers worldwide.

Mission

Our mission is to bring joy and satisfaction to our customers through a careful and continuous selection of toys, crafted with the same passion and dedication that have defined our store since 1922. We remain committed to quality, design, and cultural richness, ensuring an unforgettable shopping experience for every generation.

Vision

Looking to the future, we aim to expand the horizons of our store by opening a new chapter that allows us to reach customers who cannot visit in person. We strive to maintain the personal touch and high standards that have always been our hallmark. Our goal is to continue serving our customers with the same dedication and cultural richness that define our legacy, while adapting to new market demands and bringing our tradition of excellence into the digital world.